Elements and Performance Criteria
- Monitor new and emerging musical trends
- Listen critically to a broad range of music to assess commercial potential of new and emerging trends
- Monitor and assess commercial potential of new and emerging trends via information sources
- Develop and maintain strategic relationships with a broad range of known and new industry contacts
- Exploit information sources to predict and influence current and future music market trends and make judgements as to the marketability of new artists
- Find and develop new musical talent
- Analyse, plan and balance artistic and commercial risk in the selection of new artists
- Assess current audience response to new artists and calculate potential audience response in a variety of performance situations
- Discuss potential music market trends and product development with artists and artists' managers
- Assign artists to appropriate producers and ensure recording approach complements artists' repertoire
- Mentor artists in a supportive manner to optimise their artistic and commercial development
- Facilitate agreements with artists
- Provide company with realistic view of artists' potential and proposed approach to artistic and commercial development
- Advise artists about obtaining legal advice with regard to negotiating contracts
- Monitor the process of drafting agreements between artists and company and facilitate process as required
- Document agreements, distribute to all parties and ensure negotiations are kept within budget
- 4. Monitor progress of artists' agreements